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Writer's pictureMark Peters

Should you hire a professional real estate photographer to photograph your listing?

Updated: Mar 21, 2022




Should You Hire A Professional Real Estate Photographer To Photograph Your Listing?

Hiring a professional real estate photographer for your listing can be good money spent to get the best sales price. If you want the highest quality photos, along with fast turnaround times and great customer service, be sure to hire a professional real estate photographer. Research shows that professional real estate photography can help listings sell faster than comparable homes without professional photography. Real estate photos taken by professional photographers can go a long way in helping real estate agents sell their listings faster and earn more.

Good photos can help homeowners sell their home faster and make more money. One of the main benefits of using a professional real estate photographer is that it allows for faster home sales. Professional photos can be crucial when it comes to selling your home quickly. There is no doubt that professional home photography is a great idea if you want to sell your home faster.

If you want them to stand out and attract buyers, you're going to have to hire someone to take pictures that are high quality. Not only does having high-quality photos of your listing attract the attention of multiple home buyers, but as a real estate agent or real estate professional, it also helps to demonstrate your attention to detail and your expertise in representing sellers. By using high-quality photos, you will make your listing more engaging, which will help increase your overall reach.

If you use higher quality photos, it makes sense that more people will be interested in your listing. In addition, better photos can also increase the number of people who click on your listing. This means that simply adding professional photos to your listing can potentially double the attention of potential buyers to your home. In addition to increasing the chances that your current listing will sell, when you hire a professional photographer, you're more likely to get new listings that can increase your sales.

Whether you're advertising in a strong or even sensitive market, hiring a professional photographer will always give you an edge in a competitive market. If you need contacts for your listing, always look for photographers who value quality and professionalism.

A study by Redfin reports homes $200,000 and above that have high-quality, professional photos included in their listings sell faster than those without photos or photos taken by an amateur. The Redfin report also showed that homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more relative to their list prices when photographed by a professional real estate photographer.

The photos you upload to sell a property can attract dozens of buyers. One of the best ways to get buyers to look at your property is through online photographs. Since 96% of homebuyers browse homes online, how you visually market your listings is critical to standing out from the crowd. You can list your home without photos. However, if you want to attract more buyers, consider going the extra mile.

Buying a home is a big investment, and listing photos are essential to get your customers through the door. Property photos are the main feature that potential buyers want to see when searching for a home online. Nearly all potential homebuyers use online home listing sites to choose which property to look for.

Professional real estate photographers are trained to be "visual writers" which means they know how to scan every room in a house, including empty rooms, to take the best amazing photos for the space. A professional real estate photographer will know what angles and lighting are best and make sure the photos really capture the beauty of the home.

I constantly get calls asking to re-photograph properties from homeowners and real estate agents who are unhappy with the results of the inexperience that the real estate photographer they hired, thinking they will save money by hiring the cheapest photographer. Almost 100% of the time, that doesn't workout so well.

We recommend that you beware of photographers shooting weddings, engagements, lifestyle or family portraits because the shooting and editing methods are completely different. Professional real estate photographers often know the exact time of day for the best lighting, know which rooms to take images first, and have a detailed list of the shots they'll need for the final product. The statistics show that professional, high-quality advertising is much more successful than listings with poor quality, grainy, or poorly shot photos. If your listing doesn't stand out from the crowd of potential buyers browsing MLS online, that listing will stay on the market longer and you'll be quickly replaced by a new agent who understands the importance and power of professional property photography. Click HERE to check out what we can do for your listing or home showing.


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